Meet Lisa

Professional Experience
Lisa Lum has played a pivotal role in over 140 transactions since 2022, contributing to over $550 million in the San Francisco Bay Area. With more than 15 years of industry experience, she's a master at developing, operating, managing, leasing, buying, selling, and marketing properties. Lisa's shift from luxury hospitality to real estate in 2019, following a stellar career with The Peninsula Hotels Group where she led operational development for luxury hotels in Hong Kong, Shanghai, and Paris, showcases her versatility. Her impressive portfolio includes major mixed-use developments in San Francisco and beyond. Lisa excels in delivering flawless transactions and insightful decisions for homebuyers and sellers across the San Francisco Bay Area, San Mateo County, and Silicon Valley.

Concierge Service
Lisa's concierge service is the gold standard in real estate, making the home buying and selling process smooth and effortless. Her elite network of trusted home-improvement professionals-including top-notch contractors, painters, landscape architects, and interior designers-ensures every property hits the market in peak condition. Lisa's hands-on coordination of all necessary services guarantees a seamless and stress-free experience for her clients.

Lisa's Journey
Born and raised in San Francisco, Lisa earned her BA in Legal Studies from UC Berkeley in 1999 and spent a transformative year with the Associate Kyoto Program at Doshisha University in Japan. Her love for travel and global experiences led her to spend 14 years in Asia, working with The Peninsula Hotels Group in Hong Kong, Shanghai, and Paris. This extensive background in luxury hospitality sharpened her skills in operational development and strategic planning.

In the heart of Silicon Valley, Lisa stays ahead of tech trends with her deep roots in technology and community engagement. As the founder of Friends of the Metaverse xAI, she collaborates with leading tech executives and VCs to host cutting-edge educational and networking events. She previously served as the executive director at the Asia America MultiTechnology Association (AAMA).

Trilingual and an active UC Berkeley alum, Lisa is a board director for the Cal Alumni Association and an advisor at Berkeley SkyDeck. She's completed the Venture Capital Executive Program at Haas School of Business and holds a Certificate in Hotel Revenue Management from Cornell University.

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